Absolutely the best no-risk guarantee in the business! An entirely new spin on buzzbaits and spinner baits

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with Insider Fishing Tips, Discounts, and Monthly Prizes
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JULY PRIZE WINNERS
· jmahr58
· ajpaliani
· badbass101

Call or e-mail by 31 July to claim prizes. [Rules]

2008 SWL SPONSORSHIPS Warriors on the Water - Take a Soldier Fishing

SWL is a proud sponsor of NBT for 2008
National Bass Fishing Trail

Flippers Sunday Morning Bull Creek Tournaments, Old Hickory Lake

Fishing with Jim Austin Tournament Tour

The Bass Federation of South Carolina

Outdoors South TV with Doug Markham

New York Bass

Honor our military; take a soldier fishing
A Small Difference Can Make a Big Difference — Secret Weapon Sidearm review by bass guide Rick McFerrin on ProBass.
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      TackleTour Innovation Award - 2006
TackleTour: “These lures are the first spinnerbait that I can honestly say I have gotten excited about testing. Not only do they offer a unique new tool to really “match the hatch,” they also are engineered with many advantages. Superior action, increased displacement, better hookups, and extreme versatility are all functional advantages of the Secret Weapon Spinnerbaits. The overall implementation of this bait is exceptional. There are many products that are engineered well in theory, but not implemented well. SWL bucks that trend in a big way.”                         [More]
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Customer Quote: I got my [Sidearm] kit today and I like it a lot. It looks like the Shannon dual-arm spinner bait I used as kid to catch my first bass in Michigan. I am very impressed with this line of spinner baits.
— Brian Peters, Woodlawn, Tennessee, 6 Jan 2006
                [More]
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TakeMeFishing.org
Fishing gives families a break from their hectic schedules and time to reconnect with one another. Nothing can match the memories that your family will make and the bonds that you’ll build while spending time on the water. Discover all about fishing on TakeMeFishing.org.


Ron Plocek Uses Secret Weapons to Take First Place in BASS Elite Tournament

Ron PlocekSW Prostaff Ron Plocek of New York relied his Secret Weapons to bring a winning bag of fish to the scales at the August 2008 Champion's Choice Tournament. Congratulations, Ron! [Read more]
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2008 Warriors on the Water was a huge success! Watch the Audio Slideshow, read the News & Observer story, and remember to say thanks with Military Gift Certificates.

Spinnerbaits - Versatile Fishing Lures

Safety-pin style spinnerbaits account for over 12 million black bass caught in the U.S. every year. While many anglers carry dozens of specialized spinnerbaits to be prepared for any situation, Secret Weapon’s patented, no-tool, quick-change spinner blade attachments and innovative designs make first-generation, conventional spinnerbaits virtually obsolete.

Sidearm SpinnerbaitSW Sidearm – a small change in design... a huge difference in performance!

More fish-attracting commotion in the water than blades in series

Side-by-side interchangeable, free-floating, in-line spinner blades for unique flash and vibration
Twice the attraction, twice the flash, twice the versatility, twice the value of conventional spinnerbaitsBuy Now             Learn more

Better 

designs... better performance... better results

Spinnerbait & Buzzbait Design Saves Time, Space, Weight, Money

Secret Weapon revolutionized spinnerbait fishing to save you space, time, weight, and money.

Secret Weapon precision hand-crafted spinnerbaits combine in-line spinning lures’ enticing sound and flash with the snag-resistant qualities of the safety-pin frame. Because each Secret Weapon Spinnerbait moves and sounds different in the water, its unique acoustic signature attracts more bass, musky, northern pike, redfish, snook, and other predatory fresh- and saltwater species than other spinnerbaits.

Secret Weapon spinnerbaits hook and land more fish. Look closely and the first thing you notice — no swivel and split rings! Free-floating, in-line blades improve tracking and reduce rollover on rapid retrieves. Blade attachments swing free to clear the hook point on strikes. The frame and blades of first-generation spinnerbaits can actually interfere with hook-ups. And without split rings, no mean-tempered fish is capable of tearing the spinner blades from your Secret Weapon Lure.

Secret Weapon’s beautiful, powder-coated, chip-resistant minnow-profile heads slip through vegetation and brush, and they can be dislodged from riprap more easily than cone-shaped or rounded heads. Mustad Ultra Point, Extra-long hooks, heavy-gauge stainless steel wire frames, and top-quality silicone skirts hold up well fish after fish, season after season.

Secret Weapon spinnerbaits excel as drop baits, the body remaining horizontal while not just one but all blades helicopter freely. Notice the line-tie in relation to the hook point. Every angle and length of the stainless wire frame has been engineered to produce more solid hookups and improve casting accuracy and distance.

Secret Weapon spinnerbaits surpass every other spinnerbait in the world, offering unparalleled value. Universal “Quick-Clip” blade attachments provide versatility and flexibility in lure presentation never before achieved in spinnerbait fishing. Blades are interchangeable with other lures in the Secret Weapon Innobait™ Tackle System. A few spinnerbait bodies and a handful of blades replace many heavy tackleboxes of conventional spinnerbaits.

“I didn’t really believe that this bait could be
that much better at first. I used it exclusively on
a recent trip
with a friend while he used
a Terminator spinner. He continually had ‘nips’ that kept missing the hook. I literally caught every fish that struck at the bait. The bait has a different but really nice feel and even the subtle bites hook up easily. I am sold! I will definitely buy more of your product. Thanks for reinventing and improving the wheel.
This bait is awesome.”
~ Jeff Williams
Memphis, TN

Jonathan Stutts, Bluegill Secret Weapon Sidearm Spinnerbait

New Intel on Buzzbait, Spinnerbaits

Choosing Spinnerbait & Buzzbait Weights
Learn what Fishing University host Charlie Ingram says about Secret WeaponChoosing Spinnerbait & Buzzbait Colors
Which Blade Shape For This Situation?
Changing Blade Attachments Made Simple
Secret Weapon’s Buzzbait — the Buzzrbait
Spinner-tube for Walleye & Striped Bass

Surveys
The Secret Weapon Top Bass-Bait Contest is now over.
See who won here.

[Read Big Game Survey Results]

Lure Videos
(Windows Media)
Buzzrbait
Quickstrike 1
Quickstrike 2
Sidearm 1
Sidearm 2
Sidearm 3

Buzz Baits
SWL Buzzrbaits


Secret Weapon Lures Models and Patterns
SWL Spinnerbaits


More versatility and value
SWL ProPacks
& Master Packs


Our Vision and Mission
About Us


Origins of the Secret Weapon Spinnerbait
The SWL Story


Recommended Web Resources
Web Links


Photo Gallery
Braggin’ Board


Recycled Fish
Take the Sportsman Stewardship Pledge. Help preserve and improve our nation’s fisheries. You can make a difference.
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Weapons of Bass Desctruction Found in Aussie Arsenals
Under the radar of the Australian sportfishing establishment, small shipments of Secret Weapons are slipping into angling arsenals from Queensland to Victoria.
Murray Cod
Savvy anglers find Australian Bass, Murray Cod, and Golden Perch particularly susceptible to Secret Weapon’s unique vibration and flash. [Read more]
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Copyright © 2006, Secret Weapon Lures®
P.O. Box 1672 · Brentwood, TN 37024-1672
P: 615-469-5710     F: 615-469-4706
Toll-free: 866-391-6108

Made in the USA

Secret Weapon Lures® is a registered trademark of
Secret Weapon Lures, Inc. Spinnerbait design is protected by
U.S. Patent No. 6,675,524 2B. Artwork is the exclusive, copyrighted
property of Secret Weapon Lures® or used by permission.